Facebook started showing ads in stories.chanakya
Facebook is counting its project to expanding the story feature for marketers, in this series facebook started showing ads on peoples stories. Facebook Stories have been quite successful within the launch of 14 months span and now the company reveals Stories has a total of 150 million daily viewers.
Whiles stories are gaining momentum and audience both, Facebook feels it’s a right time for it to allow business pages to show ads to/ between stories.
When comparing to Instagram for similar things, it was found that Instagram reached 150 million daily viewers after 5 months launching of Instagram Stories.
Facebook started testing Story ads earlier this month in countries like Brazil, US, and Mexico.
The ads include 5-to-15-second video clips which can be skipped by users just tapping through to the next story.
Facebook also has plans to provide businesses with more detailed metrics on the performance of Stories, which can help determine whether running Stories ads are worth the investment.
Brands can run ads in Facebook Stories simply by extending their Instagram Stories ads to this new platform. Alternatively, brands can have their Facebook news feed ads reformatted into Stories ads, with color-matched borders and text at the bottom.