How to grow local business using Digital Marketing in the year 2018

Posted by: chanakya Comments: 0

How to grow local business using Digital Marketing in the year 2018

As we are entering the new year, business owners must be strategizing their business plan for 2018, in this article we are going to tell you how Digital Marketing can help you grow your local business in 2018. By the end of 2017, we all have understood the importance of Digital Marketing & the kind of impact it can have on your business. In the year 2018, the impact of Digital Media is going to get bigger only. So let us see some useful tips which can benefit your local business to grow.

#Local listing

The least thing you can do is to list your business in local listing sites, such as Google Business pages. It will give a boost to the local visibility of your company, people can see your map route, can call you from the business page and can get your business reviews from there. And business reviews are very important for customers in order to make their purchase decision.

How to grow local business using Digital Marketing in the year 2018


#Content Marketing

How to grow local business using Digital Marketing in the year 2018

Every seller or business owner is trying to sell their product to the same set of customer, especially if we talk about the local businesses. In this people will attribute a certain level of expertise to a company, and this instills confidence in the consumer. If you provide the basic information to your customer about your product, your expertise in a business you are into instills confidence to your customer. You should reach out to your prospective customer through the online medium,  blogs, and guidebooks, to provide specific information.

#Social Media

Social media is also a kind of content marketing, but its a very powerful tool and going to be more empowered in coming years. In Social media, you can establish your self as a good brand in front of your target group and can build direct contact with them. Social Media can also help you analyze your customer sentiments towards your product and brand.

#Influencer Marketing

Influence Marketing
image Source : Pan54

Influencers are there in every market, they impact the buying pattern of their followers. It is important to bring local influencers to talk about your business and say a positive thing about it. The word of mouth is a very strong way of promotion. Let the local influencers talk about your business on their Facebook account and Instagram account. It will give a great boost to your business.

#Email Marketing

Many business owners do overlook email marketing if you are also making this mistake than please consider again. Email marketing is a great way to promote your business especially if you have a local business.  With the help of Email, you can send personalized greetings to your customer on a special occasion, which will boost your personal bond with your customers. The best part to get the list of names and emails are people who are interested in your business, and you know this to be true because they have opted into this list themselves.


As a small business, you must strategize these digital marketing tips for your business for the year 2018, be sure you would get a good result from these strategies. for more, you can reach out to us

Get instant Digital Business guidance

Improve your visibility & brand with Digital Chanakya - The Digital Marketing Comapny

Best SEO Features & Methodologies. Better SEO than your competitors