Social Media Marketing

Facebook Starts Adbreak for Indian Creators

Facebook extends ad breaks for Indian creators

In a creators day event here in India, Facebook extends ad break functionality for Indian creators. Ad break was working in 9 countries since last one year, but now it is extending for Indian publishers as well. Ad break is a functionality where creators ( Video creators) can monetize their content. Creators can insert short ads that people can include in their eligible videos to earn money. Ad breaks are now available for eligible partners in Hindi, Bengali, Tamil, Malayalam [...]

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Instagram launches video platform called IGTV to counter YouTube

In a recently held event in San Francisco, Instagram had launched its video platform IGTV, The company added a new post on its blog to inform us about the new feature. This seems to be Facebook‘s attempt to take on YouTube but with some twist. IGTV will be a separate app, but you can also access it via the Instagram app as well. On IGTV you can upload an hour long video.  Instagram CEO Kevin said in that event “we’re announcing our most exciting feature to date: [...]

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facebook started story ads

Facebook started showing ads in stories.

Facebook is counting its project to expanding the story feature for marketers, in this series facebook started showing ads on peoples stories. Facebook Stories have been quite successful within the launch of 14 months span and now the company reveals Stories has a total of 150 million daily viewers. Whiles stories are gaining momentum and audience both, Facebook feels it’s a right time for it to allow business pages to show ads to/ between stories. When comparing to Instagram for similar things, it was [...]

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How Facebook is planning to strengthen the Data privacy of it’s user

The data privacy has become the talk of the day, after a whistleblower from Cambridge analytica exposed the like between US election & Cambridge analytica, as how the company analytica used the personal data of the Facebook user to manipulate the election. As Mark has given his statement in the US Congress, and excepted his mistake of data leak and its use for political gain, he also assures the parliament that, in the upcoming election in India, US, Brazil, Pakistan he would make [...]

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