In 2017 the website has become a common phenomenon in the digital world, every company has their website, But what differentiate a normal website and a good website. A good website should rank up in the search engines so that it can generate business. So here we are discussing the 5 must have an element, which makes sure that your website rank good in the search engine and generate business.
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In this time with new google updates, mobile responsiveness is must have feature for any website. There are currently 6 billion mobile phones in use globally 2.0 of these are smartphones,50% of local searches are carried out on mobile devices,86% of mobile Internet users are using their devices while watching TV, A third of Facebook’s 700 million users are using Facebook Mobile.Half of twitter’s 175 million users are using Twitter Mobile, google wants to serve, all of its customer and don’t want to compromise in user experience to mobile responsiveness is must for the website.
Faster page speed
Your website loading speed is a major consideration for google to rank your website up. People get frustrated when your website takes the time to get open. Every search engine considers page load speed while ranking your site as their main aim happens to be providing the best possible experience to the users. You should always optimize your code, content, and images to open up faster.
Your website must be engaging, the navigation should be proper for the user as well as the google crawler. If your website is not relevant & engaging for your visitors, it will increase the bounce rate which will further reduce your google ranking.
On page SEO
Your website SEO should be properly optimized to rank high on relevant keywords. There are mainly eight Components of On-page SEO optimization that you optimize, which are:-
1. Page Title
2. Meta description and Meta Data
5. Domain Info
6. Moz Rank
7. Google Crawl date
8. URL structure
Backed by Strong backlink & Social Signals
link building with authoritative sites through relevant content. You need to spend some time to improve in off page SEO by More number of inbound links better will be your ranking in search engine results pages, which will finally lead to more and seasoned traffic coming to your site and in the end getting sales for your business. Plus social media signal are very strong contributor to determine your search engine rank, as Social media sites send search engines signals of influence and authority, which makes it a must for you to establish a strong social media presence on sites
These are some of the most important element every website should possess in order to become a good website & rank high in a search engine like google and bing.